Article: Book - Defining A Brand

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Defining A Brand
If You Don't Define Your Brand, Your Customer's Will

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  1. What is a Brand?
  2. Independent Professional
  3. Why Have One?
  4. Brand Strategy
  5. Target Customers
  6. Foundation (V, M, GP)
  7. Value Proposition
  8. Definitional Methods
  9. Identity
  10. Personality
  11. Dimensions
  12. Associations
  13. Loyalty
  14. Name
  15. Logo
  16. Positioning/Messaging
  17. Awareness